In May 1704, a message appeared in colonial newsletter making readers aware of a property for sale in Long Island, New York. While this may appear unremarkable, it was in fact a watershed moment for […]
The latest news in mobile and important company updates
Category: Getting Started
5 Key App Design Insights from Experts
A key part of building a winning app is to get all aspects of the design right, from user interface to user experience. A killer app idea is of no use if it isn’t thoughtfully […]
5 Reasons your App Will Fail, According to High Profile Entrepreneurs and VCs
1. You followed another app’s blueprint too closely First mover advantage is real. While there is no guarantee that the first mover in any industry will win, first movers often build a huge advantage for […]
How to Maximize Re-Engagement using Push Notifications
Push notifications have become an indispensable part of mobile marketing campaigns, given their effectiveness at re-engaging passive users. However, there are pretty dramatic discrepancies between industries when it comes to notification opt-in rates — according to research, […]
3 Innovative Tactics Artists can use to engage their fans
Visual artists and musicians enrich our lives in more ways than we can count, with their art inspiring us to perform at our peak and being in the background of some of the most meaningful […]
The 411 on Side Projects
Ever since Maslow released his idea on the hierarchy of needs in 1943, the conflict between needing to make a living and achieving self actualization has been discussed at length. Throughout human history, there hasn’t […]
How to Roll Out a Mobile App
Now that the MVP of your killer app has been built, it’s time to think about how to launch it onto the market. This is arguably the most difficult part of the process — the Google Play […]
How to Get a Killer App Built
Now that you’ve come up with an million dollar app idea, it’s time to turn that into a killer app, something that is easier said than done. This is the stage at which most people […]
How to Come Up with an idea for a Killer App
Chances are, you’re reading this on a smartphone right now and it hasn’t been 5 minutes since you last checked your Instagram/Snapchat/Twitter feed. Chances also are that you’ve heard the stories of the young whizkids […]
The Takeoff
Welcome to The Nova Blog! We’re in the business of mobile, and mobile is always changing. So we wanted to take the opportunity to keep you up-to-date with the things we’re working on every day, […]