How to Maximize Re-Engagement using Push Notifications

Push notifications have become an indispensable part of mobile marketing campaigns, given their effectiveness at re-engaging passive users. However, there are pretty dramatic discrepancies between industries when it comes to notification opt-in rates — according to research, […]

The 411 on Side Projects

Ever since Maslow released his idea on the hierarchy of needs in 1943, the conflict between needing to make a living and achieving self actualization has been discussed at length. Throughout human history, there hasn’t […]

How to Roll Out a Mobile App

Now that the MVP of your killer app has been built, it’s time to think about how to launch it onto the market. This is arguably the most difficult part of the process — the Google Play […]

How to Get a Killer App Built

Now that you’ve come up with an million dollar app idea, it’s time to turn that into a killer app, something that is easier said than done. This is the stage at which most people […]

How to Come Up with an idea for a Killer App

Chances are, you’re reading this on a smartphone right now and it hasn’t been 5 minutes since you last checked your Instagram/Snapchat/Twitter feed. Chances also are that you’ve heard the stories of the young whizkids […]

The Takeoff

Welcome to The Nova Blog! We’re in the business of mobile, and mobile is always changing. So we wanted to take the opportunity to keep you up-to-date with the things we’re working on every day, […]